The number of visitors to Guernsey increased in the first quarter of 2025 compared to the same period last year.
Data from The Tourism Management Board (TMB) showed a total of 21,928 visitors came to the island, a 6% increase.
However, a survey by the Guernsey Hospitality Association (GHA) found 70% of respondents reported a drop in room occupancy in April compared to the same month last year.
Hannah Beacom, chair of the TMB, said: "There is much to be optimistic about."
'Positive direction'
She said: "It shows there is a lot that is moving in a positive direction, and we are confident that 2025 will be a profitable year for the industry."
The TMB figures showed a 6% increase in the overall day trip market, and a 38% rise in business day-trippers.
The breakdown revealed 73% of visitors were from the UK, 14% from Jersey, 3% from France and 9% from elsewhere.
Compared with the first quarter of 2024, the number of visitors from France more than doubled and there was a 9% increase in visitors from the UK, a 7% decrease in visitors from Jersey and a 15% decrease in visitors from elsewhere.
'Most valuable'
The GHA said it surveyed its members to gauge occupancy levels from April to September.
It found 46% of respondents believed their occupancy levels would be lower than in 2024, 32% forecast they would be about the same, and 22% expected an increase.
A statement from GHA said: "We appreciate that the staying visitor market isn't the total sum of the island's tourism business, and it's positive to see an increase in visitors from France, especially day-trippers, which definitely helps create a positive vibe in and around St Peter Port.
"But it's the staying visitors that are the most valuable to our industry and the island's economy."
